In this section, we'll look at how you can get the most out of the eventplanner.net search engine – and how you can rank higher in the search results.

At its core, eventplanner.net is a search engine for event venues and event suppliers. Many event organisers use our platform to find the best venues, suppliers, caterers, bands, and musicians for their events. So, it won't be surprising that ranking higher drives more traffic to your business and strengthens your digital presence.

Multiple factors influence the ranking of our platform, just like Google and other search engines. We have little influence over some of those factors, but some major ones we do have influence on. So, let's look at those elements you influence and how you can rank higher in search engines.

First of all, as discussed earlier in this guide, there is a difference between free and premium business pages, namely that premium business pages get an advantage and typically rank higher than free pages. It's not necessarily always the case, depending on the specific search query, but as a general rule of thumb, premium business pages rank higher.

So, what do we look at when ranking business pages?

Keywords, of course! When a user searches for specific terms, we cross-reference those to match the text on your business page, your chosen keywords, and your listed categories.

• Remember! Keywords are something you need to pay attention to and choose wisely. You have a maximum limit of twenty-five keywords. The more keywords you add, the less valuable they are. Twenty-five is the optimal number to aim for.

On most of our website's pages, you have the search bar on top. Here, you can search for things like 'banquet hall', and the results will show you the complete list of suppliers, which you can sort and filter.

Next to the search results, we have categories. If you want to find specific service providers, you might want to check out a full list of links in the footer of our website. For example, you can select 'artist agencies' and navigate straight to a specific list of search results for your chosen category.

We also look at reviews when determining which listings to show to searchers. The more positive reviews you have, the better you will rank in the eventplanner.net search engine. Reviews improve the conversion rate of your business page because people looking for a venue are more likely to book with a reputable company with several reviews and dismiss companies without any reviews or with bad reviews.

In short, our search engine is optimised to help our users find the best possible venues and suppliers for their events. And reviews are important to our users, so that's why we score business pages that have higher reviews higher.

We also give bonus points when businesses put the eventplanner.net review widgets on their own website. By showing your reviews to visitors on your own website, the conversion rate of your site will be higher. You'll also get additional points and rank higher in the eventplanner.net search results.

Those who regularly use our event software rank higher, too. We see that event businesses who use our software are better positioned to work with the users of our platform, who use our event software to organise their events. They also like collaborating with event venues, suppliers, and event agencies using our software.

Another aspect is influence and engagement. The more we see our users engaging with your page, the higher you will rank. One way to improve the engagement of your business page is by publishing posts. By doing it regularly, you'll improve your engagement and thus get a higher ranking and attract new audiences. Our users love to see fresh posts on a business page; they love to see your event cases to see what you offer.

Installing our widgets is another way to improve engagement and attract more followers to your business page. We also have a follow link and follow widget, which you can find in your dashboard. By installing these on your website, you attract more followers to your business page. More followers means more interaction, which leads to higher search rankings.

Then, we have the search filters, which are essential for categories like entertainers and event venues. If you're in a category that has search filters available, you'll see them when you go to the 'Text' tab of your business page settings. Right beneath the 'Text' and 'Keywords' section, you'll see the section 'Filters'.

In 'Filters', if we click the 'Edit' button, you'll see the filters you can set. You can set, for example, whether you offer free or paid Wi-Fi; whether you offer catering yourself, as a venue, or if you allow self-catering; how many people your venue is suitable for; if you have air-conditioning; if there is parking; if there are good links to public transport; details about the surroundings; and many other specifics.

Make sure to set them for your page because it makes a profound difference to your ranking. If somebody's looking for an event venue, and let's say, for example, they want to narrow the search for venues that provide Wi-Fi, if you haven't set these filters, you won't feature in the search results and will lose a potential client.

All these factors are within your control and directly impact your ranking. Implement these pointers to get the most out of our platform.