You can learn the basics of event logistics and planning after running just a few conferences or workshops. Understanding and designing an event experience, however, may take you much longer, as it includes things such as attendee psychology, brand equity, and meeting design.
One can only learn these elements after internalizing the entire co-relation between the logistics, the experience, and the attendee wellbeing. This comes with time and focus on designing the specific elements that will have a positive impact on how people feel during the event.
Kevin Van der Straeten points out, "In order to really get through to your audience, you need to provide them with a genuine experience, an experience that will linger long in their memory. If you are able to engage people’s emotions in this manner, you will be better able to build up long-term, sustainable relations and they will be quicker to pick up and accept your message."
In other words, the event experience is crucial to communicating with your attendees and getting your wanted results. But even if you don’t have much experience in creating event experiences for your guests, it’s always important to know what things you should avoid doing. That’s why we’ve put together a quick list of things that could potentially kill the event experience:
