Open your eyes & ears to the sights & sounds of tomorrow. Registration for the AV industry's event of the year is now open, secure your space to discover the future of Live Events.
ISE is the world-renowned annual tech show for the AV and systems integration community, returning to the Fira de Barcelona Gran Vía from 4-7 February 2025. Recognised as an industry defining event, the ISE team is promising the most dynamic and engaging show yet. Experience a show floor that is already 20 percent bigger than 2024, a host of new initiatives and features, an expanded and more easily accessible content programme, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point.
From Tech Zones and show floor features, keynote speakers and incredible AV installations, ISE is a hotbed of inspiration, situated in the creative, technology hub of Barcelona. As well as enjoying an eye-popping array of technologies on the show floor, visitors can explore how this technology is applied in real-life projects throughout the city, with ISE’s impressive collection of Tech Tours.
This year’s content programme will take a deep dive into the megatrends that matter – including AI, Audio, Cybersecurity, Retail, Sustainability and more. Attendees can also look forward to new ways of learning with the introduction of ISE Tracks. The ISE 2025 content programme will feature six Summits and five Track Streams that pick up on the megatrends. Simply search for your preferred Track on the registration website.
AI Megatrend
A key theme evidenced across ISE 2025 will be AI, shown in ISE Tracks content programme. For audio, it is increasingly being used within both permanent and temporary systems, providing smart, adaptive and efficient solutions for numerous applications. While it can sometimes be difficult to distinguish between AI and proprietary algorithms, AI can be recognised by its ability to change an audio output in real time based on a changing input (such as varying ambient noise levels), and its ability to improve its performance over time based on past experience.
AI is also at the forefront of creating immersive experiences that captivate audiences in ways once unimaginable. Markerless motion capture technology, powered by AI, allows performers to interact with virtual environments seamlessly, enhancing the audience's visual and emotional engagement. Similarly, live audio mixing can now be delivered using AI algorithms, ensuring pristine sound quality, and adapting in real time to the dynamics of the event.
Concerts and festivals now leverage AI to provide personalised experiences for attendees. AI-driven visual effects and interactive installations respond to audience movements and reactions, creating a deeply immersive environment that fosters a unique connection between the performer and the audience.
Top Picks for Live Events Industry Attendees
In the world of audio, video and lighting, the live events and fixed installation markets enjoy a mutually beneficial relationship. Whether it’s concerts, music festivals, sporting events or product launches, visitors want to be dazzled – and ISE has everything needed to achieve this. Your first ports of call at ISE 2025 should be Halls 6 and 7, where you’ll find the Lighting & Staging and Audio Tech Zones, respectively. The Audio Demo Rooms (Hall 8.0), AV Broadcast Tech Zone (Hall 4) and Multi-Technology Zone (Halls 3, 5 and 8.1) are also eminently worthy of your time.
Lighting & Staging Tech Zone – Hall 6
Audiences for live events are just as demanding of innovation as they ever were. That means that events producers need to deploy an increasingly wide-ranging and sophisticated set of solutions – and many are looking to deliver an immersive experience that begins at the entrance to the venue.
Exhibitors in Hall 6 showcases lighting and lighting control, rigging and staging equipment, motion tracking, video mapping, holography and much more besides. It is full of solutions for small temporary venues right up to major stadium concerts.
Audio Tech Zone – Hall 7 / Audio Demo Rooms – Hall 8.0
The audio chain, from microphones and amplifiers to loudspeaker systems and networking, is an ever-prominent force at ISE 2025. High-quality audio is a fundamental element of the audiovisual experience, from boardrooms and classrooms to auditoriums and stadiums.
ISE’s Audio Tech Zone and the Audio Demo Rooms in Hall 8.0 has firmly established itself as the key destination for professionals looking to find out about signal processing and transport, immersive spatial audio or the cutting edge of loudspeaker design.
AV Broadcast Tech Zone – Hall 4
Creating, storing and distributing video content has become significantly easier in recent years, as technology costs have fallen just as audience appetites have risen. The result is that numerous sectors, including stadiums and venues have embraced content production as a means of engaging with audiences.
The AV broadcast segment is growing in value twice as fast as sales into traditional broadcast and media companies, according to Tom Morrod, Research Director and co-founder at Caretta Research. Caretta’s latest research indicates that the overall growth of AV broadcast is 5.3% in 2024 versus 1.8% for broadcast and media companies, with AV broadcast expected to grow by 3.5% CAGR versus 2.2% for broadcast and media over 2023-28.
In ISE’s AV Broadcast Tech Zone, you’ll find suppliers of solutions including cameras, camera tracking equipment, switchers, monitors, virtual sets, video networking solutions, intercoms and audio consoles.
Live Events Stage – Hall 6
New for ISE 2025, the Live Events Stage will look at the venues that host some of the most innovative events and shows in the world. It will also take a deep dive into the technologies that support these live events, including staging, video, audio, lighting and more. Full schedule to be announced soon.
Visit ISE 2025 for free
ISE 2025 takes place in Barcelona at the Fira de Barcelona Gran Via, from 4 - 7 February.
To discover the latest solutions and innovations from event industry suppliers exhibiting at ISE, as well as the hottest industry trends, register today and secure your place at ISE 2025. As a reader of eventplanner.ie, you can use code 'ISE2025planner' to book your FREE pass, visit www.iseurope.org
Source: ISE (Photo: Benjamin Arthur)
