Events & Technology: Augmented Reality

Events & Technology: Augmented Reality

Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry? Is this just another cute gimmick or is there more to this electronic gadget?

Events & Technology: Google Glass

Events & Technology: Google Glass

Google Glass is currently the number one consumer gadget. Does this mean that soon all your conference participants will be sitting with the famous glasses perched on their noses?

How Big Data Can Make Your Events More Competitive

How Big Data Can Make Your Events More Competitive

Lately, everyone is talking about 'Big Data'. But what is it exactly? Is it all just hype or can you really use it? And to what extent can 'Big Data' contribute to improving your events?

Mobile is Here to Stay - infographic

Mobile is Here to Stay - infographic

Remember when Steve Jobs stood before the Macworld convention and touted the first-ever iPhone? Can you believe that was nearly 8 years ago? Mobile has a huge impact on the event industry and is here to stay.

New Ticket Trend: High-Tech Smart Bracelets

New Ticket Trend: High-Tech Smart Bracelets

Besides the dance festival itself, the new wristbands from Tomorrowland can also be considered world news. In his blog 'Apparently this matters' every week on the CNN website, Jarrett Bellini sheds light on the latest social media trends.

7 Ways of Capturing Conference Content

7 Ways of Capturing Conference Content

Events have a big impact. When you capture the content you will make the event even more useful for the participants.

Do Well: Give Attendees an Experience that Feels Good and Does Good

Do Well: Give Attendees an Experience that Feels Good and Does Good

Contrary to popular belief, sustainability has not only to do with the environment, but also planning our events in more socially responsible ways that help sustain the communities in which we live and work.