Overview
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How to Target an Audience for Your Next Event
The concept of an 'event audience' has evolved from what we once thought to be a by-default element - characterized more by its quantity and less by its quality - into something that is carefully analyzed and handpicked.
How to Evaluate Your Event Suppliers' Services
Our work as event planners depends greatly on the performance and efficiency of the suppliers we work with. Building long-term relationships with vendors you trust is critical for your event’s success.
How to Become a Leading Event Professional
Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.
How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?
nhow Amsterdam RAI Provides the Canvas for ISE Projection Mapping
Integrated Systems Events (ISE 2019) and RAI Amsterdam are combining forces to produce an exciting projection mapping display onto the façade of the brand new nhow Amsterdam RAI hotel.
How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
5 Mistakes You'll Make When You Create an Event Website
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
