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How to Attract More Attendees with Destination Marketing
Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.
How to Apply Neuromarketing to Your Next Event
Having access to valuable marketing resources, you may find yourself applying different strategies. However, between Facebook ads and blog posts written by influencers, you may discover that you're missing something.
How to Attract a Qualified Audience at Your Next Event
If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.
This is How AI Will Impact the Future of Event Planning
AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.
This is How Planning Fallacy Can Ruin Your Event
Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?
How to Set Up an Efficient Check-in for Your Next Event
If you want to start your event with a disaster, force your attendees to go through endless waiting lines and give them stressful check-in procedures. Also known as accreditation, the event check-in describes the access you are giving to your event and to specific areas at the event.
6 Vistitor Types - How to Understand Your Attendees?
Nowadays, planners spend so much time emphasizing the digital and technological components of an event that they often forget about the human element of the experience.
