How to Make Better Decisions When Planning Your Next Event

How to Make Better Decisions When Planning Your Next Event

There's one thing that defines all event professionals: We are born decision-makers. Whether it’s the catering menu we must choose for the event or the audiovisual needs we have to assess, we are constantly responding to our work environment with new decisions.

How to Promote Your Event Despite the New Facebook Restrictions

How to Promote Your Event Despite the New Facebook Restrictions

Well, the thing we feared the most finally happened: Facebook decided to change the rules. Users began seeing fewer viral videos and news articles shared by companies.

How to Get Your Attendees to Publish Event Photos on Instagram

How to Get Your Attendees to Publish Event Photos on Instagram

One of the reasons why we plan events is to create as much buzz about our brand as possible.

How to Develop Leadership Skills as an Event Professional

How to Develop Leadership Skills as an Event Professional

As if the logistic stress isn’t enough, event planners also must know how to lead event teams and volunteers. Sometimes we get it right; sometimes we make mistakes that may costs us work efficiency or mutual understanding.

How to Conduct an In-Depth Event Needs Assessment

How to Conduct an In-Depth Event Needs Assessment

Have you ever downloaded one of those generic event planning checklists, believing that the logistic process is the same for everybody? Did you ever try to adjust the management of your event to predetermined to-do lists that actually made no sense? Do you have an event protocol document that you never use?

How to Engage Your Virtual Attendees

How to Engage Your Virtual Attendees

Throughout the last years, we've gradually expanded the idea of event experience, making more and more space for the digital environment. Streaming technologies allow us to reach an incredible number attendees.

How to Attract More Attendees with Destination Marketing

How to Attract More Attendees with Destination Marketing

Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.