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Giant Video Wall Collapses Day before Music Festival
A giant video wall collapsed at Hard Rock Stadium on Thursday, a day before the start of the Rolling Loud music festival in Miami.
How to Prepare Your Event Venue for the New Normality
Preparing a safe event venue is a top priority now we go back to physical events. And if we don’t want new outbreaks or unfortunate incidents, this new responsibility should be first on your planning list.
ID&T takes Government to Court over New Corona Rules
Festival organizer ID&T is filing summary proceedings against the Dutch government because of the tightened corona measures. "It is a disproportionate decision," CEO Ritty van Straalen told ANP news agency.
Unseen: Festival Runs Entirely on Green Energy
Werchter Parklife, the light version of Rock Werchter, runs entirely on green and locally generated energy. "We see it as our duty to come up with a solution for the greening of festivals as well"
How to Ensure Strong Brand Activation at Your Event
Whether you’re running online or physical events, you can always find ways to ensure strong brand activation. Brand activations are in-person events, experiences, and interactions that forge lasting emotional connections. Why do you need it?
How to Produce Unique Events to Promote Your Brand
What makes your event different from the rest? Will your attendees remember it as something special? Will the experiences you’re providing set your event apart? Are you truly leveraging the power of event marketing to make your brand or company known and loved by your target audience?
Tomorrowland Itself Pulls the Plug on the Festival
"Given our long cooperation with the municipalities, we do not want to turn it into a legal battle," it reads in a press release. "Challenging the decision of the mayors with the Council of State is a path that we do not want to take. We respect the citizenship of the mayors, but also our neighbors ..."
