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Events & Technology: Hologram
Hologram: a three-dimensional image created with photographic projection. The effect can be spectacular at large events. Is this going to become the new trend?
American Express Teams Up with DoubleDutch to Measure ROI
American Express announced that it has teamed up with DoubleDutch to launch an exclusive, data-driven dashboard for meetings professionals to help them measure ROI of their events.
Events & Technology: RFID
Identifying visitors remotely - that's what RFID does. By linking RFID to online interaction, you can intensify the experience of your event even further. A fantastic breakthrough, but is it for any event?
Two Apps to Electrify Your Event Marketing
2014, videos started to make a huge impact on the events industry. Research has found that one video is the equivalent of 3,600 web pages, so it is safe to say that people have finally realized the power video can have on their event promotion.
6 Tips to Squeeze Your Event Budget
If you're organizing an event, then the phrase 'the sky is the limit' rarely applies to the budget. How can you squeeze production costs to get the most out of the budget?
100% Cashless Festival
The TomorrowWorld music festival in Atlanta in the United States wants to ban cash and debit/credit cards completely from the festival site. Instead, payment will be made using the festival wristband, into which festivalgoers deposit money.
There's More to a Nametag Than You Might Think
Nametags seem simple, but are they really? Why do we still so often see unreadable nametags at events? Or guests without a tag? Perhaps it's not as easy as we think. Here's some food for thought as well as tips.
