AtMost crossmediale marketing en concept
Lead generation by agency AtMost with the Social selling via LinkedIn tricks
AtMost crossmediale marketing en concept|
20 October 2022

Doing business digitally, growing personal branding, massive digital streaming and serving relationships and customers in a way that fits the spirit of the times – it is easier than ever in 2021 due to the large reach of social media. In particular, the management of relationships on these platforms has become more relevant and on – in particular – the business network LinkedIn even better and more specifically aimed at the right audience. There is no place for conspiracy theories and fake news.


That is the claim from the latest publication by social media marketing specialist Patrick Petersen. In his cross-media book 'Social Selling with LinkedIn – Digital customer management in a new economy' , the hyperactive author, teacher and entrepreneur drags entrepreneurs with a small organization and self-employed people without staff through this digital home working period. This is done with recruiting features, tips and a targeted plan for social selling.



COLD AND HARD SELLING NO LONGER WORKS BECAUSE EVERYTHING HAS BECOME SOCIAL SELLING.


Social selling via LinkedIn

On LinkedIn, users are hardly bothered by hacks, fake accounts, spam or other Facebook-like scenes. With the new – and different – filling in of existing resources and methodologies for social media, you can grow as an organization in a new way and manage digital relationships. This business network has various possibilities for social selling.

Huge growth of new opportunities


At the beginning of 2021, the worldwide LinkedIn counter stood at more than 750 million users, with almost 10 million accounts in the Netherlands. At the moment, about 850,000 Dutch people can be found on the platform every day. It should be noted that it has not been a network for only job seekers for some time now. It is increasingly becoming a platform for sharing knowledge and networking, which is linked to media broadcasts via Zoom, Microsoft Teams and new functionalities, for example to stream easily and free of charge with your connections. It provides entrepreneurs with a small organization with many handy, free options to be and remain visible within an existing and warm network.


SOCIAL SELLING IS PERSONAL, FUN, RELATIONSHIP ORIENTED AND OFTEN GOES DIGITAL LIVE.




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